Due to decreasing sales in one of their biggest lineups, the Lightening Series, Wardah decided to level up their game by relaunching the newer Lightening Series with revamped products and formulas.
In this updated series, they've incorporated niacinamide and SPF 40++ into the ingredients, making all products feel incredibly light and ensuring flawless results. These are suitable for their younger target audience, GenZ, who embrace their skin flaws and aren't afraid to express their true selves with makeup.
Creative director: Andreas Edwitia
Account manager: Teresa Adrianto
Creative group head: Andhini Yuriza
Art director: Aisha R.
Copywriter: L. Nisita Nastiti
Graphic designer: Fathiyah Faadhilah
Producer: Rahma Putri
Copywriter: L. Nisita Nastiti
Graphic designer: Fathiyah Faadhilah
Producer: Rahma Putri
Editor & motiongrapher: Ahmad Hilal & Atin Tan
